Connect Facebook Lead Ads to Dewy

Use Dewy’s Facebook Lead Ads Integration to automatically capture and sync new leads from your Facebook Lead Ads into Dewy. Once connected, you can:

  • Create or update Dewy leads whenever someone submits your Lead Ad form
  • Store all submitted form data directly in Dewy’s contact/lead record
  • Trigger Dewy workflows or automations based on new Facebook Lead Ad submissions

Before You Get Started

  • You must have an active Dewy account and a Facebook Business account with Lead Ads enabled.
  • You must have created the Lead Ads form and the corresponding custom fields in Dewy before linking them.
  • Dewy can only map Facebook Lead Ad form fields to existing fields in Dewy — it cannot create new custom fields during integration setup.

Set Up the Facebook Lead Ads Integration

1. Access Integrations

  • Log in to your Dewy account
  • Go to Settings → Integrations
  • Search for Facebook Lead Ads and select it
  • Click “Add Account” (or “Connect”)
  • You’ll be redirected to Facebook — sign in if prompted
  • Select the Facebook Page(s) you want Dewy to access
  • On the permissions screen, make sure you grant Dewy at least:
    • Access to leads for your Page(s)
    • Manage accounts, settings, and webhooks for the Page(s)
  • Click Done to complete the Facebook connection
  • Confirm the connection by clicking OK in the confirmation prompt

3. Connect Lead Ads Forms

  • After connecting Facebook, you’ll return to Dewy
  • Click “Add New Lead Source” (or similar button)
  • In the modal:
    • Select your Facebook Lead Ads Account (this is the Facebook Page you connected)
    • Choose the specific Lead Ads form you want to sync
    • Dewy will automatically generate a source tag for this form
  • Click Continue

4. Map Lead Fields

  • On the field-mapping screen, map each Facebook Lead Ad field to the corresponding Dewy field
  • Email is required and must be mapped
  • Use Add Field to map additional form fields
  • Once all fields are mapped, click Finish

How the Integration Works

  • When someone submits a connected Facebook Lead Ads form, Facebook sends the lead data into Dewy in real time via webhook.
  • Dewy will:
    • Create a new lead or update an existing contact based on the submitted data
    • Add tags that identify the source (e.g., form name + integration tag)
    • Make the submitted data visible right inside your lead record
    • Trigger any Dewy workflows or automations you’ve set up that are tied to Lead Ads submissions

Tags & How Dewy Labels Leads

When a lead syncs from Facebook Lead Ads to Dewy:

  • Integration Tag – all leads get a tag such as: facebook‑leadads‑integration  
  • Form Tag – Dewy also applies a tag based on the name of the Lead Ads form you connected. Example: facebook‑leadads‑Fall_Special_2025  

These tags help you segment or trigger automation within Dewy.

Best Practices After Connecting

  • Set up Dewy automations to add new leads to your email list, send welcome messages, or route to sales
  • Use Dewy segmentation to group leads from different Lead Ads forms
  • Ensure you have matching custom fields in Dewy for every piece of data you collect from Facebook Lead Ads. If you need a field added, ask through the help bubble in the bottom right corner of your Dewy account.
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